September 27, 2017

Contact:
Nelli Williams, Alaska Program Director, Trout Unlimited (907) 230-7121 ornwilliams@tu.org
Matt Luck, Founder, Pride of Bristol Bay (208) 720-4226 or matt@prideofbristolbay.com

FOR IMMEDIATE RELEASE

Order wild sockeye salmon, help protect Bristol Bay

Innovative partnership between Pride of Bristol Bay and Trout Unlimited helps safeguard Bristol Bay, Alaska's rivers and fisheries.

ANCHORAGE, AK – Today, salmon lovers across the country can order sockeye salmon from Pride of Bristol Bay and have it delivered directly to homes and businesses across the country. A portion of proceeds from every order placed will go directly to efforts to protect Bristol Bay from the Pebble Mine proposal.

“Trout Unlimited is thrilled to partner with Pride of Bristol Bay to bring a little bit of Bristol Bay into the homes and onto the grills of salmon lovers across the country,” said Nelli Williams of Trout Unlimited. “By purchasing salmon from Pride of Bristol Bay, consumers can feel good about where their salmon comes from, while also supporting critical work to ensure that this national treasure is around for future generations to use and enjoy.”

The company, founded by fisherman Matt Luck in 2015, will donate 10 percent of all profits to Trout Unlimited’s Save Bristol Bay program. The Save Bristol Bay program works to help safeguard Bristol Bay, Alaska’s pristine watershed and wild salmon populations from the Pebble Mine; a proposed massive, toxic open-pit mine in the headwaters of Bristol Bay’s most productive salmon rivers.

“Whether you fish with a net or a rod and reel, we all understand the importance of clean water and intact fish habitat in Bristol Bay. Pebble is a threat to local communities, the commercial fishing industry and a hunting and fishing paradise,” said Williams. “This partnership is one of many examples of commercial and sport fishermen standing together to advocate for Bristol Bay's fisheries and clean water. We hope people will join us by ordering salmon and voting with their forks to help safeguard Bristol Bay's fisheries and communities.”

To learn more about Pride of Bristol Bay and order a box of sustainable Bristol Bay, Alaska sockeye, visit: www.prideofbristolbay.com. To learn more about Trout Unlimited's efforts to protect Bristol Bay, Alaska visit: www. savebristolbay.org.

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Trout Unlimited is the nation’s oldest and largest coldwater fisheries conservation organization dedicated to conserving, protecting and restoring North America’s trout and salmon and their watersheds. Follow TU on Facebook and Twitter, and visit us online at tu.org or at www.savebristolbay.org.

Pride of Bristol Bay explores sensible solutions to create efficient, affordable sourcing of wild, sustainable salmon to consumers, chefs and restaurants nationwide. Learn more and reserve your share at www.prideofbristolbay.com or find us on Facebook.